People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
Steve Jobs expresses my philosophy about web design perfectly here. It's not just what it looks like, it's how it works. I concentrate on the structure of a website first. I work to clarify its goals and create a structure that expresses those goals. Clear navigation is very important. Being able to find the content that you are looking for easily makes for happy users. Most websites and especially e-commerce sites must accommodate both casual cruisers wandering around and hurried shoppers looking to get in and find what they need and get out quickly. I strive to create sites that work well for the all users and express the principles and emotions of the site owner. Contact me about working on your next project.
Livelihood Technology builds websites, e-commerce stores, databases, and portfolios for businesses in Northern California and beyond. Its founder and sole proprietor, Will Emerson, practices his craft from the hills above Laytonville in Mendocino County, CA. Read more...
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Contact Will to discuss how he can help you with your next project.